Barry's Drink
A concept site for Barry’s Drink in the brand’s own campaign look: the founders up front, the logo as a giant sticker, and one can in your hand at a time.
Overview
Barry’s Drink is a self-initiated C4 concept for the low-sugar, low-carb drinks brand started by Bailey Smith, Nick Daicos, Josh Daicos and Charlie Curnow. In October 2026 it was rebuilt as “The Barry Shoot”, in Barry’s own campaign look with the founders leading. The hero is built from Barry’s own website banner, Nick, Bailey and Josh cut by the brand’s white slashes, with Charlie from an Instagram post, beside Barry’s cyan field; their line “Sidequests are better with” is finished by the mark itself as a giant die-cut sticker. Below it you hold one can at a time: the held flavour’s colour floods the field, the can turns in 3D, and one label band gives its base, strength and standard drinks. Hand-built physics lives in a navy esky, where an added can drops in. Every product fact comes from one checked file, gaps stay as visible placeholders, and the concept sends nothing. It asks for 18+ first, is marked unofficial on every page, and is hidden from search.
In motion
Screenshots
What I Delivered
- The whole site rebuilt in Barry’s own campaign look, with the founders leading
- A hero built from Barry’s own banner and an Instagram post, with the logo as a giant die-cut sticker
- A one-can range stage: the held flavour’s colour floods the field and the can turns in 3D
- A navy esky with hand-built physics and no library: add a can and it drops in, take one off and it lifts out
- Every photo kept with its source embedded, and the brief’s no-go shots left out
- Concept markings on every page: a visible unofficial notice, noindex everywhere, no claim on barrysdrink.com.au, and forms that send nothing
Key Features
- “Sidequests are better with”, finished by the Barry mark as a die-cut sticker
- Find Barry’s near you in the first screen at phone, tablet and laptop sizes
- One can held at a time, with one label band (base, strength, standard drinks) that also runs under every shop print
- The esky: cans drop in when added and lift out when taken off
- A list to take to the bottle shop, with no prices or checkout, because Barry’s doesn’t sell drinks online
- Merch at the prices on Barry’s own store, linking there
- Footy Loyals with Barry’s real points, 10 to 60, and both best-on-ground categories
- Stockists across 1,144 venues, by postcode or state, from Barry’s own map on 2 October 2026, with directions to each
- An 18+ question before anything else
Stack & Tooling
- Next.js 14.2.15 (App Router)
- React 18.3.1 with TypeScript
- three.js 0.168 with React Three Fiber 8.18 and drei 9.122 (the held can)
- Hand-built rigid-body physics for the esky, no library
- Framer Motion 11 and Zustand 5
- Tailwind CSS 3.4
- Unbounded and Archivo via next/font
- GSAP only in the C4 footer credit
- Vercel hosting
Integrations & Backend
- Links out only to Barry’s own pages: its store for merch, and its Footy Loyals page
- Google Maps directions from each stockist
- No email address, form service or off-site form action anywhere in the build
- C4 Studios footer credit
Performance / SEO / Accessibility
- Every route, robots file and asset ships noindex
- axe WCAG 2.2 AA clean on every route at 375 and 1280 px
- Every text pairing at 5.18:1 or better
- Keyboard path checked on every route, and reduced motion honoured
Challenges & Constraints
- Leading with the founders without inventing anything: every photo comes from Barry’s own site or Instagram with its source embedded, and the brief’s no-go shots stay out
- One can at a time instead of a grid, so the colour, the 3D can and the facts sit in one place
- Keeping a concept for an alcohol brand responsible: an 18+ question first, standard drinks on every can, and nothing for sale
What I'd Improve Next
- Barry’s own nutrition panels and ingredients for the can backs
- Can art for Crushed Lemon, which is in the Mixed 10-Pack but has none in the concept
- Barry’s newer flavours, which the concept doesn’t carry yet