Online stores for makersand retailers who actually ship.
C4 Studios builds ecommerce for Perth retailers and makers — engravers, craftspeople, boutiques, parts sellers and producers taking real products online. Stores start at $3,500 with checkout, shipping and tax rules done properly, and we’ve handled everything from a maker’s engraving studio to a 499-product Square catalogue migration.
What’s the hardest part of launching a store?
Not the website — the spreadsheet. Photos, descriptions, variants, weights, prices and stock counts for every product is the work that decides whether a store launches in five weeks or five months, and nobody warns you. We do, on day one, and we hand you a clean template so the data lands right the first time.
Markets-and-Instagram sellers feel this hardest: the products are brilliant, the records are a notes app. The store build is genuinely the easy half — and once the data exists, it powers your POS, your socials and your accounting too.
What a small store actually needs
Checkout that finishes
Cards, wallets, clear shipping at the cart — abandonment lives in surprise costs and clunky payment screens.
Variants done right
Sizes, colours, materials, personalisation fields — engraving text included — without a separate listing for every combination.
Shipping and tax rules
Flat-rate, weight-based, local pickup, GST handled. The unglamorous plumbing that decides your margins.
Product photography
Through C4 Lens — products shot consistently, because the photo is the product until the parcel arrives.
POS and inventory sync
Square and friends kept in step with the store from $1,200, so the market stall and the website never argue about stock.
Email capture from day one
Your list is the only sales channel you’ll ever own outright. The store should feed it from launch.
Stores and product work we can point to
Arty Design
Ecommerce work for a maker and engraving studio — personalised products with the variant and customisation handling that makers actually need.
DS Racing Karts
A 499-product store migrated from a Square catalogue with full checkout — proof the data-heavy version is a solved problem here.
View the workStarter store or growth build?
| Starter store ($3,500) | Growth build ($7,500) | |
|---|---|---|
| Products | Up to 20 loaded for you | Expanded catalogues and bulk imports |
| Checkout | Standard cards and wallets | Plus subscriptions, bundles, custom logic |
| Shipping | Standard rules and pickup | Carrier integration, complex zones |
| Integrations | Order notification emails | POS sync, accounting, custom APIs |
| Right for | Makers and first stores | Established retail going serious online |
What does an online store cost?
Stores start at $3,500 with up to 20 products loaded; extra product batches are $300 per 25, POS sync from $1,200. Marketing-site pricing applies if you sell in person and just need to be found.
The services behind it
Common questions
From $3,500 for a practical store: up to 20 products loaded, standard checkout, shipping and tax rules, order emails. Larger catalogues, subscriptions and POS sync move into the $7,500 growth tier. Product batches beyond the first 20 are $300 per 25.
Yes — personalisation fields, engraving text, made-to-order flags and variant pricing are standard maker territory for us. The Arty Design work was exactly this: products where every order carries customer input, captured cleanly at checkout.
That’s the ideal setup: your Square catalogue becomes the source of truth, the website sells from it, and stock stays honest across stall and store. We’ve migrated a 499-product Square catalogue, so yours is unlikely to scare us.
We build custom storefronts because they’re faster, fee-light and genuinely yours — no monthly platform creep. But we’ll say honestly when a hosted platform fits better; a maker testing demand sometimes should start simpler and graduate. The answer comes from your numbers, not our preference.
C4 Lens shoots product properly — consistent lighting, clean backgrounds, lifestyle shots for the hero spots. Phone photos can carry a launch if they’re honest, but the conversion difference on maker products is real: people buy the photograph.
The products are ready. Let’s do the spreadsheet.
Tell us what you make or stock, roughly how many products, and how you take payment today. Honest scope back within a day.
Start a projectC4 Studios is a web design and automation studio based in Perth, Western Australia, working with businesses across WA and Australia-wide.